Cookie Policy

The Brand Architekts Limited

Cookie Policy

Please read this cookie policy carefully as it contains important information about how we use cookies on our website. This policy should be read together with our Privacy Policy which sets out how and why we collect, store, use and share personal data generally, as well as your rights in relation to your personal data and details of how to contact us and supervisory authorities if you have a complaint.

This policy explains how we use cookies, when your consent is required, how they are used on our website and provides you with information as to how you can exercise your rights in relation to the cookies.

1 Who we are

We are The Brand Architekts Limited(“we”, “us”, “our” or "Brand Architekts"). We are a company incorporated in England and Wales with registered company number 06315241 and registered office address 8 Waldegrave Road, Teddington, London, TW11 8GT.

www.theUnexpektedstore.com is a website operated by The Hut.com Limited(“THG”), a company incorporated in England and Wales with registered company number 05016010 and registered office address 5th Floor, Voyager House, Manchester Airport, Manchester, M90 3DQ.

2 Our website

This cookie policy relates to your use of our website.

Throughout our website we may link to other websites owned and operated by certain third parties for example YouTube, Twitter, Facebook, Instagram, Pinterest and Flickr. These other third party websites may also use cookies or similar technologies in accordance with their own separate policies. For privacy information relating to these other third party websites, please consult their policies as appropriate.

We also engage with search engines, providers of measurement and analytics services, social media networks, and advertising companies. These third parties use cookies in the process of delivering ad content, including ads relevant to your interests, to measure the effectiveness of their ads, and to perform services on behalf of Brand Architekts.

3 Cookies

A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. Cookies help us recognise you and your device, determine which pages and resources you have accessed and understand your preferences and past actions in order to provide you with a more personalised user experience.

For example, we may monitor your location data, how many times you visit the website, which pages you go to, the originating domain name of your internet service provider, and if and when you open an email from us. This data helps us to build a profile of our website visitors. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

We also use cookies to keep track of items stored in your shopping basket, preventing fraudulent activity and improving security.

For further information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the UK Information Commissioner’s Office, aboutcookies.org or allaboutcookies.org.

4 Consent to use cookies and changing settings

We will ask for your permission (Consent) to place non-essential cookies or other similar technologies on your device. Where cookies are essential for the functionality of the website or for us to provide you with our products through the online marketplace (e.g. to enable you to use our online check-out process), we are not required to obtain your consent.

You can withdraw your consent to our use of cookies, or manage any other cookie preferences, at any time by clicking on contact us. It may be necessary to refresh the page for the changes to take effect.

5 Our use of cookies

The table below provides more information about the cookies we use and why:

Categorisation

Cookie Name

Description

Duration

Strictly Necessary

_dc_gtm_UA-121623538-1

This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. The end of the name is a unique number which is also an identifier for an associated Google Analytics account.

1 minute

Strictly Necessary

{{subsite}}_chosenSubsite_V6

This is used to keep the user on a subsite once they have select it from the international overlay

Session

Strictly Necessary

{{subsite}}_currency_V6

Used to keep track of the current currency the user is using

1 year

Strictly Necessary

{{subsite}}_shippingCountry_V6

Used to track shipping country preferences

1 year

Strictly Necessary

ADRUM

AppDynamics - browser performance management tool uses this cookies to collect web performance data and IP addresses. Lets us monitor page load speeds and bad sessions

Session

Strictly Necessary

ADRUM_BT*

AppDynamics - error tracking

Variable (has been 9999 or 1 day)

Strictly Necessary

CheckoutHandoverToken_V1

Used for security purposes to verify the checkout handover token

Session

Strictly Necessary

co_redirect

Used to redirect the user on an error

1 year

Strictly Necessary

cookieNoticeShown

This cookie is used to prevent the cookie notice from continuously showing one dismissed

1 year

Strictly Necessary

csrf_token

Used to prevent cross site request forgery, forms will not submit without it

Session

Strictly Necessary

DECACHE_CUSTOMER

Set by checkout to remove the customer from cache, no longer used

1 year

Strictly Necessary

ElysiumBasket{{sitename}}_V6

Used to store a users basket

1 month

Strictly Necessary

emailReEngagementCookie

This cookie is used to prevent the email signup popup from continuously showing once dismissed.

5 years

Strictly Necessary

JSESSIONID

General purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server.

Session

Strictly Necessary

locale_V6

Used to keep track of the locale the user is using

1 year

Strictly Necessary

nc_clr

Checkout locale for templates

Session

Strictly Necessary

nc_s

Checkout Session ID

Session

Strictly Necessary

NSC_*

This cookie name is associated with the Netscaler load balancing service from Citrix. This is a pattern type cookie with the root being NSC_ and the rest of the name being a unique encrypted alpha numeric identifier for the virtual server it originated from. The cookie is used to ensure traffic and user data is routed to the correct locations where a site is hosted on multiple servers, so that the end user has a consistent experience.

Session

Strictly Necessary

preservedReferer_V6

Keeps track of the referrer used on the site... - required for validation of affiliate referrer (for offers)

Session

Strictly Necessary

RELOAD_BASKET

Set by checkout to clear the users basket after a successful order

1 year

Strictly Necessary

user_id_V6

This contains an encrypted value which is used to keep a customer logged in on site

1 hour on desktop unless overwritten by site config SesionTimeoutInSeconds; 30 days on mobile

Strictly Necessary

utm_campaign_V6

Cookies to pass any UTM parameters to THG Fraud team system as an extra parameter in fraud prevention data analysis

30 days

Strictly Necessary

utm_medium_V6

Cookies to pass any UTM parameters to THG Fraud team system as an extra parameter in fraud prevention data analysis

30 days

Strictly Necessary

utm_source_V6

Cookies to pass any UTM parameters to THG Fraud team system as an extra parameter in fraud prevention data analysis

30 days

Strictly Necessary

wtid

Used for Fraud checking

3 years

Strictly Necessary

awin_awc_V6

Used to store parameter for Awin server-to-server tracking. As part of a product development to move from cookie and pixel-based tracking (client-side tracking) to server-to-server tracking we are adding a new first-party HTTP-only cookie (details below) to the platform. This cookie is for Awin and we will be adding cookies for Google and Facebook in the future that we will notify you about.

Overall, this development will improve the accuracy of tracking of affiliate and ad-related sales via Awin, Google and Facebook. It will remove the need for third-party cookies, which are in the process of being phased out by popular web browsers.

31 days

Strictly Necessary

dtCookie

This cookie name is associated with, software from Dynatrace, an application performance management (APM) software company. Their software manages the availability and performance of software applications and the impact on user experience in the form of deep transaction tracing, synthetic monitoring, real user monitoring, and network monitoring. Dynatrace - Tracks a visit across multiple requests.

Session

Strictly Necessary

dtLatC

Dynatrace - Measures server latency for performance monitoring.

Session

Strictly Necessary

dtPC

Dynatrace - Required to identify proper endpoints for beacon transmission; includes session ID for correlation.

Session

Strictly Necessary

dtSa

Dynatrace - Intermediate store for page-spanning actions

Session

Strictly Necessary

rxVisitor

Dynatrace - Visitor ID to correlate sessions

Session

Strictly Necessary

rxvt

Dynatrace - Session timeout

Session

Strictly Necessary

affilTimestamp_V6

Used to track sales that have come in via an affiliate network link

30 days

Strictly Necessary

cje

Cookie to track CJ affiliate network sales event

~13 Months

Performance

__cfduid

Pingdom is used to provide uptime analysis and response times for the site.

30 days

Performance

_ED0FC_V6

Used for logging destroyed sessions en-route to checkout

1 year

Performance

_ga

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.

2 years

Performance

_gat_UA-121623538-1

This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.

1 minute

Performance

_gid

This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited.

1 day

Performance

affil_V6

Used to track sales that have come in via an affiliate network link.

30 days

Performance

chumewe_sess

Unique identifier for the session. Does not give access to anything is purely used for tracking.

4 hours

Performance

chumewe_user

Device cookie to uniquely identify device. Does not give access to anything and is purely for tracking.

5 years

Performance

gaVisitId

Used in the GA settings variable to assign the unique identifier to the user’s session.

It is set in GTM and used in the GA settings variable to assign the unique identifier to the user’s session. It be put into whichever category the other GA and tracking / analytics cookies are put into.

Performance

thgUserId

Used to unify sessions that happen across a single user if they are not logged in

2 years

Performance

user_transaction_ids

Used to dedupe the transaction event so that GA and Google Ads to not count the same transaction twice

2 years

Functional

allow-restricted

Track whether a user can view restricted content. Without this, a customer will be unable to access restricted areas of the site even when eligible.

Session

Functional

LPSessionID

This domain is owned by LivePerson. The main business activity is: Online Chat/Customer Data

Session

Functional

LPSID-nnnnnnnn

This is a pattern type cookie associated with software from LivePerson which enables online chat functionality with site visitors. This cookie appears to be a unique session identifier.

Session

Functional

lpTestCookiennnnnnnn

This cookie name is associated with the LivePerson chat software used to enable live chat on a website. It is a pattern type cookie which uses a unique identifier for each page. It appears to test whether or not the browser is set to accept first party cookies.

Session

Functional

LPVID

This cookie name is associated with software from LivePerson, which enables website owners to add online chat functionality to communicate directly with visitors. This cookie is believed to be a unique visitor identifier.

2 years

Functional

LPVisitorID

This domain is owned by LivePerson. The main business activity is: Online Chat/Customer Data

2 years

Functional

mobile_V6

Used to help with transitioning between mobile and desktop sessions

Session

Functional

RememberMe_{{sitename}}_V6

Once the user logs out, when they return to the login page the username field will remain populated

5 years

Functional

obfuscatedToken_V6

This is for dynamic opt in, for rate limiting

1d

6 Third party access to the cookies

The cookies we use will only be accessed by us and those third parties named in the table above for the purposes referred to in this cookie policy. Those cookies will not be accessed by any other third party.

7 How to turn off all cookies and consequences of doing so

If you do not want to accept any cookies, you may be able to change your browser settings so that cookies (including certain cookies which are essential to the services requested) are not accepted. If you do this, please be aware that you may lose some of the functionality of our website and you may not be able to access certain features.

8 How to contact us

As THG operates the website on our behalf, if you have any questions about this cookies policy please contact THG in the first instance using the contact details set out below:

THG contact details

FAO

The Hut.com Limited

Customer Services, Meridian House, Gadbrook Park, Cheshire, CW9 7RA

Email: customer.experience@thehutgroup.com

Alternatively, you can also contact us by using our contact details shown below:

Our contact details

FAO: Data Manager

The Brand Architekts Limited

8 Waldegrave Road, Teddington, TW11 8GT

Email: digital@brandarchitekts.com

9 Changes to this policy

This cookies policy was last updated in September 2021.

We may change this policy from time to time, when we do we will update this page and may require you to resubmit your cookie preferences.