Kind Natured

Carefully created with people and the planet in mind, Kind Natured offers a range of affordable vegan and natural haircare, footcare, and washing & bathing products that don't compromise on quality.

From the ingredients we use to the packaging we buy; we consider the environmental impact in all that we do. We are on a journey to educate consumers on sustainability and how small changes can make a big difference. Being kind to the planet is a must but we also recognise the importance of being kind to ourselves and others too. That's why we are proud partners of Be Kind Movement, donating a percentage of sales to the charity to help support the growth of the next generation by instilling the key skills of kindness at a young age. We're also proud to say all of our products are PETA Cruelty Free.

Our promise

97% Natural. All our products are 97% natural, with each product including a sustainably sourced key ingredient.

100% Recyclable. All our products are fully recyclable and the packaging we use is made from partly or wholly recycled materials, with our tubes made from 30% recycled plastic.

100% Vegan and cruelty free. Our products do not contain any animal ingredients or animal-derived ingredients and are not tested on animals.

Be Kind Movement supporting. With every purchase, we donate a percentage to our charity partner - Be Kind Movement.

Our charity partnership

What better way to invoke kindness than support the growth of the next generation and instill the key skills of kindness at a young age.

Be Kind Movement was established in 2015, with the aim of celebrating and amplifying the power of kindness through education. Their passion lies in developing emotional intelligence (EQ) skills using the medium of film to influence, impact and embed 10 values of kindness in children and young people. Their flagship Kindness in School Program (KISP) delivers Kindness workshops that build EQ skills such as self-awareness, self-management, social awareness, relationship skills and responsible decision-making skills.