Welcome to the
new home of Fish Soho

Welcome to the new home of Fish Soho Confused where you are? Don’t worry – you’re in the right place. Our old website was in need of a refresh so we decided to upgrade to a whole new website to make your shopping experience even better. The Unexpekted Store brings together Fish Soho with our brother & sister brands, so you can shop them together, all in one place.

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We've been fishing around since 1987, when the fish salon opened on-site of an ex-fishmongers in Soho, London. We create affordable, high performance salon professional styling products with attitude. So, whether you're after a slicked back style or a more roughed up messy look, get hooked on our diverse range of products for a distinctive style that lasts.

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